What is your primary goal?
Why do you want to generate leads?
What kind of digital product are you selling?
Do you also have a physical product under $8 that you could use as a introductory offer?
Free + Shipping is when you offer a lower end product for FREE and the customer covers the cost of shipping ($5-$12)
Do you plan on closing sales over the phone?
How much does your MAIN product or service cost?
Do you have content you could use a bait?
(Blog post, Checklist, How to Video, Report, Case Study, etc...)